Service cannot be held, and is typically intangible, perishable, difficult to port, hard to measure, and co-produced with customers. This paper introduces a new thinking of design and deployment of competent and competitive service systems by taking account of these service’s unique characteristics. It aims to help promote and advance Service Science that ultimately will empower enterprise service systems and make them highly adaptable and sustainable to the global, changing, and dynamic service environment (when, where and who to deliver and whom to be served, etc.) to meet the severe competition challenges.